Do you know J.C. Leyendecker? He was one of the most famous American
illustrators during the first half of the twentieth century, "the
Golden Age" of the "most American of American art."
In addition to illustrating the covers of the leading magazines of the era, as The Saturday Evening Post,
he created powerful advertising images like the Arrow Collar Man, an
icon of masculinity, "the first male sex symbol and the first
advertising star of either gender," write Laurence S. Cutler and Judy
Goffman Cutler, the founders of the National Museum of American
Illustration who recently co-authored a fascinating monograph on the
artist (J.C. Leyendecker, New York, Abrams, 2008, 256p).
Which is ironic, considering that Leyendecker was a homosexual and that
the model for the Arrow Collar Man was his lover...
"Leyendecker captured lifestyles with a
superior technical skills, with an imaginative use of subject, and with
an originality that many have sought to imitate. In the idiom of Paul
Klee, J.C. Leyendecker's illustrations were created not only by the
artist's heart and brain, but also by a thinking eye. Unquestionably
the greatest of the icon makers, his oeuvre stands out to this day as
among the most recognizable and luminous American artist."
"Joe" Leyendecker was born in Germany in 1874 but his parents
immigrated to America when he was still a kid and he grew up in
Chicago. He studied at the Art Institute of Chicago and spent several
months in Paris in the 1890s with his younger brother, also an artist.
He moved to New York when his career started to kick off.
Very
little is known about Leyendecker's personal life. He was careful not
to leave any track on his homosexuality and asked that all his records
and correspondence be destroyed after his death.
In 1903 he meet the man who would become his companion:
"One momentous day in 1903, a
particular striking young man appeared at their door, having just
arrived in the United States from Europe, where he had lived for the
past year. His name was Charles A. Beach, and Frank immediately hired
him in Joe's absence. When Joe returned, he could not believe his eyes:
his dreams had been realized. Frank graciously allowed his brother the
use of his model, and Joe and Charles Beach were inseparable
thereafter, both personally and professionally, for forty-eight years.
Joe was twenty-nine and Charles seventeen years old when they first
met."
Towards the end of his life commissions wane. Norman Rockwell, who
admired Leyendecker and was very much influenced by him, supplanted him
as the best-known illustrator in America.
Leyendecker spend the
last years of his life secluded in the house he had built in New
Rochelle, a town on the Long Island Sound, 16 miles from New York city.
He died in 1951. The New York Times wrote in its obituary:
"Known as 'J.C.' to his friends, Mr.
Leyendecker was the older brother of the late Frank X. Leyendecker,
magazine illustrator and cover artist. The brothers lived together here
and had studios in the home. Mr. Beach also resided with them, assisted
in some of the art work and posed for the original Arrow collar
advertisements that 'J.C.' painted. A sister, Miss Augusta M.
Leyendecker of New York, survives."
Charles, who had shared his life for so many years, died the following year...
Mount Tom, the mansion in New Rochelle, still exists. It has become a
preschool and is no longer what it was. Today, the National Museum of
American Illustration, in Newport, RI, has the largest collection of
Leyendecker's original and vintage works from all phases of his career.
The museum opened in 2000 in the Gilded Age mansion Vernon Court. It's
a wonderful destination this summer for a week-end...
2009,06.21